How to track a Website Custom Audience – Facebook – Updated 2015
Posted by Kerry Fitzgibbon
How to add a Facebook Website Custom Audience – retargeting pixel to your website.
This little pixel tracks website visitors who are also Facebook users – and builds an audience so you can serve ads to them on Facebook. This audience is a warm audience so it’s easier to market to them as they have already seen your website or offer.
Social Media Strategist Kerry Fitzgibbon x