How to track a Website Custom Audience – Facebook – Updated 2015

Posted by Kerry Fitzgibbon

How to add a Facebook Website Custom Audience – retargeting pixel to your website.

This little pixel tracks website visitors who are also Facebook users – and builds an audience so you can serve ads to them on Facebook.  This audience is a warm audience so it’s easier to market to them as they have already seen your website or offer.

Social Media Strategist Kerry Fitzgibbon  x