How To Turn Organic Traffic Into Qualified Leads!
Posted by Kerry Fitzgibbon
Want to know how to turn your audience, the people who are watching your videos or reels on Instagram and Facebook, into qualified leads without having to tell them to click the link in your bio?
There is a super easy way to use one of my favorite apps, ManyChat
First step: Create content that speaks to the problems and solutions that your audience/ potential client has, this way you can be seen as the go-to authority in your niche.
Second Step: Turn that content into a video that can be used on multiple channels, but for this exercise mainly Facebook and or Instagram video around that content that has a call to action to ask people to leave a comment to get a free resource you speak about in the video, so instead of telling them to go to a link in the bio or off Meta you….
Third Step: Hook up an app like ManyChat which is an AI chatbot that triggers either Messenger or Instagram Direct Message with details on how they can get that free resource. You can set up an automated flow that captures first-party data, like first name, email address and phone number.
Then you can use Messenger, Email or SMS to send other free resources, add value and be their when your potential client is ready to buy from you.
Here is an example: