Facebook Location Based Targeting

Posted by Kerry Fitzgibbon

OMG Facebook just keeps getting better for businesses!  This latest feature is fantastic for the tourist industry, pretty much anyone who targets tourist in a certain location, amongst other things.So Facebook has always had location based targeting, but now they have just introduced location based targeting segmentation.  You can now choose to target:

– Everyone in the location
– People who live in the location
– People recently in this location
– People travelling in this location

The last one is perfect for a tourist based company. You can now target people who are in the area but live more than 100 miles away! Ooohh the possibilities.