CASE STUDY: 57 Sales in 6-Days from a test!
Posted by Kerry Fitzgibbon
I thought I’d share with you the results I get with my online business Marathon Girl.
There’s a couple of reasons I’m doing this. I hope to be transparent, inspire and show you what you can do when you do FB right!
So, here’s the situation: I held my Birthday Special for my Marathon Girl running tops! The sale is still running – but these are the result after 6 days (screen shots below).
Now keep in mind a couple of things when you see this: this is my part-time business. I spent about an hour putting together the campaign and I pay others to do the dispatch and fulfilment! So my time investment is VERY little!
Ad Spend: $213.82
Ave cost per sale: $4.65
Net Profit Approx: $1550
Some other observations:
#1 – I was testing on a cold audience – PI (interest based), in fact, I was basically using this campaign for lead generation and testing..I know for every sale I get, I can easily upsell to training and nutrition programs, as well as a new membership site I have put together.
#2 – I also ran an ad-set to a warm audience. You will see this is called a WA in the screenshot of my ads. Take a look at the Cost Per Conversion and Number of conversions from this warm website audience.
* * * (Proof that Facebook Remarketing ROCKS) * * *
#3 – One last thing for you observant folks – there’s a difference in the conversion total between FB and actual sales. This is because the custom conversion pixel I am using to track conversions tracks each VISIT to the “Thank You” page – but it doesn’t take into account people who purchase more than one top.
I don’t tell you this to brag (okay, maybe a little) – but to reveal that this is the reality of what Facebook marketing can do for you.
This is a process, it’s something that each and every one of you can do.
All you need to do is follow through.