One of the major issues business owners have when running Facebook ads is the fear of spending money. There are several reasons why but the main ones are “what if it doesn’t work,” “what if I waste all my money,”… all very real fears.
The problem is you need to spend money to split test, to experiment with audiences, ad creative and ad copy if you really want to master Facebook advertising and scale your business. The fear that is stopping many is stumping their growth.
Here is how to identify if you have this money mindset issue with spending on Facebook ads and how you can over-come it.