Lead Magnet Ideas to Build a Highly Qualified Subscriber List There is an old but true online marketing saying “the money is in the list” – meaning the money is in the collecting of emails or phone numbers or even better messenger subscribers. A highly targeted/ qualified list is the lifeblood of anyone wanting create a long term, sustainable, scalable business.  If a brand has a good list, then they...

One of the major issues business owners have when running Facebook ads is the fear of spending money.  There are several reasons why but the main ones are “what if it doesn’t work,” “what if I waste all my money,”… all very real fears.The problem is you need to spend money to split test, to experiment with audiences, ad creative and ad copy if you really want to master Facebook advertising...