New Facebook Conversion Learning Phase – Setting up a conversion ad but optimizing for link clicks first!
Posted by Kerry Fitzgibbon
Facebook has introduced a new feature which means you can use the conversion objective when setting up an ad on Facebook, without having to wait for conversions. Key things you need to set up a Facebook Ad optimized for a conversion: 1: Facebook Pixel on all the pages you want to track on your website (pretty much all pages). 2: Event or custom conversions set up for the conversion you want to track eg: leads,...