Facebook has introduced a new feature which means you can use the conversion objective when setting up an ad on Facebook, without having to wait for conversions. Key things you need to set up a Facebook Ad optimized for a conversion: 1: Facebook Pixel on all the pages you want to track on your website (pretty much all pages). 2: Event or custom conversions set up for the conversion you want to track eg: leads,...

If you've read anything about Facebook ads for e-commerce, you know that these two are the perfect combo to scale your business. However, that's easier said than done, and chances are you've already spent hundreds if not thousands of dollars on Facebook but are nowhere near scaling. But all that's about to change. In this article I'm going to show you how to reach thousands of targeted prospects and turn them...