I’m rarely as amazed by ad products as I was when I first started using Facebook’s LookAlike Audience targeting feature. It is a true game changer for not just remarketing, but on an industry level, this changes marketing in general, completely. This, in my opinion, is one of the MOST targeted remarketing that can be done. Let me explain first what it is, then I will jump into why this form of targeting is so...

Facebook has just introduced a new "Call Now" Call-to action-button for local businesses. This new feature will allow businesses to promote their products or services in the newsfeed and have their customers contact them with just a push of a button straight from the advert. So now when you run a local awareness advert in Facebook you have a choice of two Call-To-Actions: Call Now. When a person clicks on the...

So, you just made a sale through PayPal? Awesome. Here's the thing - most business owners see that as the deal finished - I, on the other hand, see it as an opportunity. The normal sales process is this; customer goes to shopping cart - they pick the item they want, press "Buy" (or "Checkout", etc) and then they're taken to PayPal to complete their payment. That's it. What they miss is the fact that it's...