How to track a Website Custom Audience – Facebook – Updated 2015

Posted by Kerry Fitzgibbon

How to add a Facebook Website Custom Audience - retargeting pixel to your website. This little pixel tracks website visitors who are also Facebook users - and builds an audience so you can serve ads to them on Facebook.  This audience is a warm audience so it's easier to market to them as they have already seen your website or offer. Social Media Strategist Kerry Fitzgibbon ...

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