How to track a Website Custom Audience – Facebook – Updated 2015
Posted by Kerry Fitzgibbon
How to add a Facebook Website Custom Audience - retargeting pixel to your website. This little pixel tracks website visitors who are also Facebook users - and builds an audience so you can serve ads to them on Facebook. This audience is a warm audience so it's easier to market to them as they have already seen your website or offer. Social Media Strategist Kerry Fitzgibbon ...