Google has just added another feature to its Google+ tool belt to move social interaction deeper into Search Engine Optimization.

Google has just launched Google+ Post Ads that allow a Google+ post to appear on the Google Display Network, which is made up of over two million+ websites that have Google AdSense!

This pretty much opens up the entire Google network to Google+ brand pages in a way that will have huge positive spin-offs for businesses that have integrated Google+ into their overall marketing plan.

“With +Post ads, the content and engagement that you're already building on Google+ can be promoted across the web. Drive a larger audience to your posts, videos, and Hangouts (limited availability), and watch the interaction with your business grow.”  Google

Public posts inside Google+ have always been searchable and picked up by the Google search engine to appear in search results outside of Google+.  This is great if you have taken the time to build up your own personal network and/ or a highly engaging brand page or community, however you are at the mercy of the Google Algorithm so not all of your posts will get found. Don’t get me wrong, it’s well worth doing this organically because some will be picked up and indexed into the search.

However, this new feature now means that Google+ brand pages can advertise their posts across the Google Display Network. Because these ads are fully interactive, a person who is logged into their Google account can +1 (like), comment or even share the “Ad” and others can see this interaction in real time.  What this means is that you can choose the post, placement of the post and who you would like to see it across the entire Google Display Network – very powerful stuff indeed.

Ads in the Google Display Network can be matched to websites, mobile phone apps, blogs, YouTube channels, news pages and the list goes on - basically you have access to 90% of internet users over the Display Network.  You can reach users by targeting specific keywords and topics, or choose specific sites or pages or find users who are already interested in what you have to offer.

So with social proof and peer recommendation being strong influences on peoples buying behavior, Google+ Post Ads can help with connectivity and trust in brands utilizing the power of post ads.

In order to access Google+ Post Ad feature you have to have a Google+ Brand page with more than 1000 followers and a Google Ad Account.

If you want to be kept up to date with more Google+ features and benefits for you business make sure you follow me on Google+

http://google.com/+Socialmediaplusone

or

http://google.com/+kerryfitzgibbon

Google+ has recently allowed businesses and brands to join its social network and set up individual pages separate from the business owners (or administrators) personal pages. What does this mean for your business? Essentially, Google+ is another way to expand your business’ sphere of influence to reach even more potential clients. Much like Facebook, Google+ helps you to build a social media presence for your company, so you can offer information and develop a rapport with visitors, many of whom may eventually become clients.

Getting Started
If you own a business or brand and already have a personal Google+ account you can simply go to the Create a Page tool to get started. If you don’t have a Google+ account it takes just a few minutes to open one.  You will be asked to select a category (local business, product/brand, company/organization, arts/entertainment/sports, or other). If you have a physical location (rather than being strictly a web or online-based business) then you can enter address and phone number information, which will be provided to local consumers who land on your Google+ page along with a map so they can easily find you.

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Google+ recently announced a whole heap of business page features including the ability for users to have multiple admins or managers for a Google+ Business page and to also be able to transfer ownership of a Google+ Business Page.

This is great news as many people have been waiting for this feature which at the moment allows for up to 50+ google users to be admin or managers of any one google page:

In this video I show you exactly how to add an admin to your Google+ page:

Google always manages to create a huge noise on the internet when it rolls out a new product. This internet behemoth has created a huge buzz with the launch of its new social networking platform Google+ (also called Google Plus or very often simply Plus). Even though it is only in a beta version and you have to be invited to join it there are already 20 million visitors to the site and the numbers are growing. The feedback about Plus seems to be very positive which is hardly surprising considering Google has put in a lot of effort to give it features that Facebook and Twitter do not have. Internet marketers and brand managers are also studying it with a great amount of interest in order to find out of it can be of any use to them.

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If you are interested in what happens on the internet you would have heard that the internet giant Google is trying to muscle in on territory that currently belongs to Twitter and Facebook with the launch of its own social media platform. That Google+ (Google Plus), as this new entrant is known, has generated a lot of interest is a total understatement. This new social media platform is sometimes described as one which looks a bit like Facebook but works a little like Twitter. Even though it is currently available in a beta version only, it already has more than 20 million users and the numbers just keep on climbing.

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I’ve had many people approach me lately asking why they should join Google+!! Most people are confused about why it is necessary in the first place? After all, doesn’t Facebook give people the best way to get in touch with people all over the world and doesn’t YouTube satisfy all of their needs for content sharing? At the same time, there is great interest in anything that Google launches because it puts the weight of its immense resources to develop new products. This social networking platform is said to combine the best features of Twitter, Facebook and other social networking sites while doing away with the drawbacks.
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Google+ has been launched by the internet giant Google in order to revolutionize the way in which people communicate with each other. It is currently offered as a beta version as a means of offering users an opportunity to get used to it. There are many benefits to using Google+ which brings together many of the strengths of Facebook, Twitter, YouTube and the like. However,  I am constantly being asked by business owners "how will Google+ benefit my business." 

If you are one of these business owner who has a few doubts regarding whether Google+ has the ability to benefit your business please read on.

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The recent launch of Google+ (or Google Plus as it is also called) has created quite a stir because people are eager to see whether the internet giant is able to put its unmistakable stamp on social networking with this latest offering. Google+ is this company’s contribution to making connecting and networking on the internet easier than it currently is by removing a lot of the rigidity that many online tools possess. Vic Gundotra, the engineering head at Google put it very succinctly in a recent blog post " We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests."

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