Hills I Would Die On as a Social Media Marketer
After more than 20 years in digital marketing, 15 years running Facebook Ads, helping more than 25,000 business owners, and generating over $100 million in revenue for myself and my clients, I have developed a few opinions. If you know me, I suppose you could say those opinions are fairly strong. And while social media changes
Why Discounts Attract Good Attention but Bad Customers
Discounts work. Yes, I said it. If you slash 20 percent off, run a flash sale, or throw a big red “SALE” graphic into your ads, you’ll probably get attention. But here’s the problem. More attention does not automatically mean better customers. And if your marketing strategy relies too heavily on discounts, you can end
Did Gen Z Kill Old Marketing?
Gen Z did not kill marketing. But they may have finally killed a lot of the rubbish we have been calling marketing for the past 20 years. And to be honest, I’m not sad about it. The boring polished corporate ads. The fake “act now or the world will end” urgency. The perfectly posed stock photos. The
5 Questions You Can Use to Sniff Out Your Marketing Agency’s BS
If your marketing agency can’t answer these basic questions with confidence and clarity… Get a new marketing agency. What business result are you trying to create with this ad? This should be the easiest question on the list. You would be surprised how often it is not. Your agency should be able to clearly explain what each campaign is designed
6 Things You Need to Know to Write an Actually Effective AI Prompt
AI is not the problem. The vague, lazy prompt you gave it probably is. That might sound blunt, but it is also good news. Because when AI gives you generic, beige, painfully obvious content, you do not need a new tool. You need to give the tool better direction. AI can help you research customers, write
Instagram's New Reorder Feature: Smart Marketing Move or Waste of Time?
Instagram recently rolled out a feature many business owners have been asking for. You can now reorder your grid. No more deleting posts. No more archiving content. No more wishing you'd posted things in a different order. So naturally, the marketing world lost its mind. But here's the question nobody seems to be asking: Does it actually matter? What Is the Reorder
