New Facebook Lead Ads

List building is about to get heaps easier with the introduction of a new Facebook Lead Ads Feature. Facebook is currently in the process of testing lead ads, which will make filling out forms on a mobile device as easy as tap, tap, submit, without leaving the news-feed. The new ads would allow people to…

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What Facebook Look-a-like Targeting Is, And Why It’s Huge Deal For Remarketers

I’m rarely as amazed by ad products as I was when I first started using Facebook’s LookAlike Audience targeting feature. It is a true game changer for not just remarketing, but on an industry level, this changes marketing in general, completely. This, in my opinion, is one of the MOST targeted remarketing that can be done.…

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New Facebook “Call Now” Feature for Local Businesses

Facebook has just introduced a new “Call Now” Call-to action-button for local businesses. This new feature will allow businesses to promote their products or services in the newsfeed and have their customers contact them with just a push of a button straight from the advert. So now when you run a local awareness advert in…

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How to redirect your customers back to your Website from PayPal

So, you just made a sale through PayPal? Awesome. Here’s the thing – most business owners see that as the deal finished – I, on the other hand, see it as an opportunity. The normal sales process is this; customer goes to shopping cart – they pick the item they want, press “Buy” (or “Checkout”, etc)…

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Facebook’s latest News Feed Changes and Impact on Business Pages

Yep Facebook is doing it again…. Many of you may be aware that Facebook has been making some major changes to its platform, including ads manager and newsfeed algorithm in a bid for both a better user experience and better business experience. Unfortunately it is hard to please both parties especially in this latest change.…

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Facebook Location Based Targeting

OMG Facebook just keeps getting better for businesses!  This latest feature is fantastic for the tourist industry, pretty much anyone who targets tourist in a certain location, amongst other things.So Facebook has always had location based targeting, but now they have just introduced location based targeting segmentation.  You can now choose to target: – Everyone…

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How to track a Website Custom Audience – Facebook – Updated 2015

How to add a Facebook Website Custom Audience – retargeting pixel to your website. This little pixel tracks website visitors who are also Facebook users – and builds an audience so you can serve ads to them on Facebook.  This audience is a warm audience so it’s easier to market to them as they have…

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How to Track a Website Custom Audience – Facebook

How to add a Facebook Website Custom Audience – retargeting pixel to your website. This little pixel tracks website visitors who are also Facebook users – and builds an audience so you can serve ads to them on Facebook.  This audience is a warm audience so it’s easier to market to them as they have…

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Google+ and SEO – Google is Ranking Google Plus Posts

Wow really excited with Google+ and Search results. Google is ranking Google+ posts, especially to those in your circles. A month ago even logged into gmail I didn’t even rank on the first 5 pages of Google for the term Marathon Training. Now I am number 4 and number 7. Yes your results will be…

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Google+ Post Ads – How Business Can Benefit From Social SEO

Google has just added another feature to its Google+ tool belt to move social interaction deeper into Search Engine Optimization. Google has just launched Google+ Post Ads that allow a Google+ post to appear on the Google Display Network, which is made up of over two million+ websites that have Google AdSense! This pretty much…

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