Facebook has just introduced a new “Call Now” Call-to action-button for local businesses. This new feature will allow businesses to promote their products or services in the newsfeed and have their customers contact them with just a push of a button straight from the advert.
So now when you run a local awareness advert in Facebook you have a choice of two Call-To-Actions:
Call Now. When a person clicks on the “Call Now” button in your advert, their phone will automatically dial your business.
Get Directions. When a person clicks on the “Get Directions” button, they will be guided directly to your location directly from their phone.
I would suggest this button would work best for service related businesses. Have a great compelling reason for people to call and book with you. I will be trying this out and will let you know the results. I would love to hear from people who use it and their results as well.
Happy Facebook Advertising