So, you just made a sale through PayPal? Awesome.
Here’s the thing – most business owners see that as the deal finished – I, on the other hand, see it as an opportunity.
The normal sales process is this; customer goes to shopping cart – they pick the item they want, press “Buy” (or “Checkout”, etc) and then they’re taken to PayPal to complete their payment. That’s it.
What they miss is the fact that it’s actually really simple to get PayPal to send people back to your website.
Why would you bother with that? Because you can send them to a page with a Remarketing pixel on it – building an audience of proven buyers who you can sell to, again and again.
To make it easier, I shot a quick video on how to set up this redirect. Check it out below: