Google+ – Can It Really Benefit Your Business?

Google+ has been launched by the internet giant Google in order to revolutionize the way in which people communicate with each other. It is currently offered as a beta version as a means of offering users an opportunity to get used to it. There are many benefits to using Google+ which brings together many of the strengths of Facebook, Twitter, YouTube and the like. However,  I am constantly being asked by business owners “how will Google+ benefit my business.” 

If you are one of these business owner who has a few doubts regarding whether Google+ has the ability to benefit your business please read on.

Google+ is currently meant only for individuals and not businesses and you will not be permitted to create a profile for your business at the moment, however they are taking applicants to test a new business service. In the meantime, you will still be able to promote your business by using this platform by networking in order to build up a lot of contacts. Once you have a sufficient number of contacts you can link posts to your website or blog. You will also have to add a “Plus” button to your website so that visitors to your site can click on it. You will get a lot of targeted visitors in this manner and your business is bound to flourish.  

Let’s face it Google is pretty much God to the online community and most people think of it first when they require a search engine. This company is sure to leverage this strength to take Google+ far ahead of other social networking sites such as Facebook and Twitter, especially when it comes to promoting a business online. There is some indication that business profiles will be made a very important part of search engine ranking pages. It makes a lot of sense for Google to integrate Plus with its search engine in order to make it more effective at promoting businesses than other popular social networking sites.

Google has always invested in technology and its products have therefore been ahead of other similar products. There are certain features that Google+ is likely to have and they are all of great interest to people running online businesses and also to freelancers who require proper infrastructure in order to communicate with clients in a reliable and inexpensive manner. Google Meeting permits members to organize conferences of up to 10 people that take place by phone, text or video. The added benefit is that they will be able to record and archive these conferences. They will also be able to record the computer screen output.

There is no doubt at all that Google+ will soon become a very popular tool when it comes to promoting a business even if it is currently not being used for this purpose. You can already check your webmaster tools account to find out how effective Plus is because Google helps you track how your Plus button is bringing in more search engine traffic to your site.

How to get onto Google+:

As mentioned Google has made it by invitation only, so If you have not yet been invited to join Google+ please email me at kerry@socialmediaplusone.com and say could I please have an invite to google+ and I’ll be happy to organize that for you.

Get in on Google+ familiarize yourself and use it to promote your business.

Please if you found this post useful… post a comment below 🙂



About The Author

Kerry Fitzgibbon

A social media strategist who loves helping others make money using social media. A trainer, author, coach and speaker - Kerry is passionate about social media marketing and in her spare time marathon running.