OMG Facebook just keeps getting better for businesses! This latest feature is fantastic for the tourist industry, pretty much anyone who targets tourist in a certain location, amongst other things.So Facebook has always had location based targeting, but now they have just introduced location based targeting segmentation. You can now choose to target:
– Everyone in the location
– People who live in the location
– People recently in this location
– People travelling in this location
The last one is perfect for a tourist based company. You can now target people who are in the area but live more than 100 miles away! Ooohh the possibilities.