Facebook’s latest News Feed Changes and Impact on Business Pages

Yep Facebook is doing it again…. Many of you may be aware that Facebook has been making some major changes to its platform, including ads manager and newsfeed algorithm in a bid for both a better user experience and better business experience. Unfortunately it is hard to please both parties especially in this latest change. […]

Facebook Location Based Targeting

Facebook Location Targeting FeatureOMG Facebook just keeps getting better for businesses!  This latest feature is fantastic for the tourist industry, pretty much anyone who targets tourist in a certain location, amongst other things.So Facebook has always had location based targeting, but now they have just introduced location based targeting segmentation.  You can now choose to target: - Everyone [...]

How to Track a Website Custom Audience – Facebook

How to add a Facebook Website Custom Audience – retargeting pixel to your website. This little pixel tracks website visitors who are also Facebook users – and builds an audience so you can serve ads to them on Facebook.  This audience is a warm audience so it’s easier to market to them as they have […]

Facebook Graph Search rolling out to Mobile Users

Facebook’s newest update makes it more imperative than ever for businesses to have a presence on Facebook, especially local businesses! The Facebook Search Graph is being rolled out to all mobile users over the next few weeks a really positive move for Facebook in terms of securing local business! Social Media Strategist and Trainer Kerry […]

The New Facebook Ad Sets Explained

Facebook has gone and made changes again to its ad set up. These changes apply to Facebook’s ads manager and Power Editor. I have put together this video lesson to show you exactly what Ad Sets are inside Facebook and how you can use them to run ads and get the maximum return on investment […]

Introduction to Google+ For Businesses

Google+ has recently allowed businesses and brands to join its social network and set up individual pages separate from the business owners (or administrators) personal pages. What does this mean for your business? Essentially, Google+ is another way to expand your business’ sphere of influence to reach even more potential clients. Much like Facebook, Google+ […]